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11 Paid Search Tactics to Drive Quality Inbound Calls
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Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But PPC is an ever-evolving beast, making it tough for marketers to keep up.

Want to stay ahead of the pack and make every PPC dollar count? Check out this ebook developed by the PPC experts at Hanapin Marketing and Invoca and you’ll get the latest PPC trends and tactics, including:
  • Using AI for more effective campaigns
  • Optimizing campaigns for high-converting calls
  • Expanding your audience
  • Using call tracking & analytics to boost PPC results
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