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Paid Search for the Mobile Era

A Guide to Driving More Calls, Conversions, and Customers

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Google reports that paid search ads are currently driving 40+ million calls per month. And by 2018, mobile search alone will drive more than 70 billion calls to businesses.

Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. But these steep costs and large budgets mean marketers are under rising scrutiny to prove results.

Given new consumer habits, it’s time to revamp old search strategies, reimagine stale best practices, and add new layers of meaningful data to your analytics.

Download the ebook and learn:
  • The state of paid search marketing and what rising mobile trends mean for your search strategy

  • The new mobile consumer profile - key characteristics to help you deliver better and more meaningful mobile experiences

  • Strategies Kenshoo, Acquisio, and Five Mill use to keep the phone ringing with quality inbound calls

  • How to unlock greater ROI with call intelligence

In addition you'll get our Step-by-Step Audit: Maximizing Results with Call Intelligence.
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