Marketing Boot Camp: Surviving in a Cross-Device, Omni-Channel World Snippet Title Here
Featuring special guest SiriusDecisions Research Director, Kerry Cunningham
As a marketer today, the struggle of omni-channel demand strategies and cross-device attribution is real.
Customers engage across multiple touchpoints and devices on their path to purchase, and you must deliver a personalized, consistent experience to them throughout that journey. But how do you effectively measure cross-device attribution and ROI to plan a winning demand strategy?
Join Invoca and special guest SiriusDecisions Research Director, Kerry Cunningham, at this live intimate forum to get fresh research and actionable best practices on:
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Key attribution metrics to effectively measure demand creation impact across all customer touch points
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Understanding program performance as part of your overall omni-channel strategy
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Creating a foolproof plan to reach your demand goals
Open Bar & Delectable Hors d'Oeuvres
After the sessions, be sure to stick around for our happy hour, beginning at 5pm. Have a drink, unwind and network with marketing leaders.
Space is limited. Reserve your spot now.