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FORRESTER PLAYBOOK: Optimize Your Search Marketing with Mobile

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"We think that measurement is the most important piece of a marketer's mobile search strategy. And it is also potentially the most disruptive if marketers continue to rely on traditional desktop-search measurement methods."

This playbook report provides Forrester's recommendations for how search marketers can improve results with mobile-specific strategies.

Fill out the form below to get your free report.

Read the report and learn how to:

  • Develop user-centric strategies that focus on intent of mobile audiences.
  • Optimize your mobile site user experience.
  • Get more from Google enhanced campaings.
  • Measure mobile activity and not just sales.