SiriusDecisions Research Brief: The Impact of Mobile Marketing Within B-to-B Campaigns

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Read the SiriusDecisions Research Brief to learn:

• The role of mobile marketing in the campaign framework
• How to determine which campaigns require a mobile approach
• Specific mobile marketing tactics to support each program type, meet audience needs, and support campaign goals. 

There’s nothing traditional about today's buyer’s path to purchase. Yet B2B marketers continue using traditional tactics to fight for consumer's attention. 

"B-to-B organizations that are slow in adopting mobile marketing are missing a major opportunity to improve campaign effectiveness." 

Buyers are consuming media on their own terms, and they’re relying heavily on mobile for it. B2B marketers must leverage mobile marketing to achieve their campaign goals and grow their sales funnel.