FORRESTER MOBILE INSURANCE STRATEGY PLAYBOOK: The Mobile Metrics That Matter

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“Mobile strategies are maturing, demanding more sophisticated proof of mobile’s business impact...Carriers could be drowning in mobile data but still be thirsty for the one metric that could justify a critical investment.”  

Mobile insurance success is dependent on measurement. This playbook provides guidelines to ensure your mobile strategies will drive success and deliver against increasing ROI scrutiny.

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Read the playbook and learn how to:

• Go beyond the basics to accurately measure mobile success. 
• Establish key indicators that should drive your mobile measurement strategy. 
• Justify current mobile investments and validate future ones. 
• Build a mobile future-ready business.