Bridging the Paid Search Gap

Webinar: April 2, 2014 / 11:00 AM Pacific / 2:00 PM Eastern

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Are you making marketing decisions based solely on clicks and web conversions? Did you know that half of paid searches that convert, do so offline?

Marketers who aren’t including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets.

Research is illustrating how paid search, coupled with inbound call tracking, can empower companies to generate better leads, produce higher conversions, all while being very “smart” about spending.

If you want to learn how to maximize your paid search efforts and close the loop with call-based lead tracking, mark your calendars – Invoca is hosting a must-attend webinar on April 2, with local media research and consulting firm BIA/Kelsey.

Learn from Invoca CMO Eric Holmen, and Abid Chaudhry, Senior Director of Industry Strategy at BIA/Kelsey, about how the best optimized search marketing campaigns include intelligent inbound call tracking to drive higher quality leads and increased ROI.

Attendees will learn:

• The importance of combining paid search campaigns with inbound call channels to maximize marketing ROI
• The synergy between online search and offline call conversions for B2B and B2C sales

If you're unable to attend the live webinar, don't worry. We'll send you the recording. Seating is limited - register now.