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Invoca is the only complete solution for the inbound call channel.
"The marketing and CRM space has seen a massive trend toward building comprehensive platforms that serve the enterprise customer from every channel. But the call channel is the one channel that has been completely forgotten -- which is a glaring omission given that the phone is the new user interface for everyone. By ignoring it, marketers are leaving millions of dollars -- and the customer relationships that deliver them -- on the table."
 | Brett Queener President, Smart Recruiters and former EVP Salesforce |
 | ATTRIBUTION: Call Tracking and analytics - Knowing precisely where calls come from – which exact keyword, ad, channel, and content – and knowing who the buyer is in their purchase path. More than call tracking – marketing analytics. |
 | INTELLIGENCE: Programmatic marketing automation - Once a call starts heading into the funnel over Invoca, we derive and apply data, run data-dips, score the call, and determine optimal routing rules. After the call, we run re-targeting online based on the call disposition – true multi-channel real-time automation. |
 | INTEGRATION: CRM/MA/Analytics integrations - Integrated natively, off-the-shelf APIs, and custom APIs, Invoca delivers two-way integrations with the widest set of marketing automation, CRM, and marketing technology partners to complete our customers true multi-channel marketing. |
 | EXPANSION: Channel Distribution - Over 60,000 publishers already on the platform creating quality inbound calls for advertisers. We connect the advertiser to the distribution partners. |
