Brady Corp Case Study Snippet Title Here

Like many companies conducting a significant amount of business over the phone, leading manufacturer Brady Corporation faced a huge challenge: attributing inbound sales calls to paid search campaigns and keywords.

After implementing Call Intelligence, Brady was able to attribute, identify and optimize for offline transactions, resulting in explosive sales growth. New insights into call conversions gave them a complete picture of their paid search performance, allowing them to determine true ROI of their paid search campaigns. Their results:

• 40% increase in paid search ROI

• Significant increase in quality calls

• Better retargeting with call analytics

• Expanded distribution across new channels