Invoca Paid Search Case Study
With a 77% conversion rate, inbound calls are by far the most qualified lead source for Invoca, across all marketing channels.
After identifying paid search as the second highest driver of calls, Invoca partnered with Obility, a B2B digital marketing agency, to focus their paid search strategy to campaigns for calls that would drive the best opportunities and highest revenue. Once armed with a complete picture of search marketing performance, they were able to optimize for more conversions and better ROI. The results:
40% increase in paid search ROI
50% more conversions from paid search
33% lower cost per conversion