Advertising on Facebook: Bridging the offline attribution & optimization gap Snippet Title Here

The majority of Facebook ad spend happens on mobile but the majority of sales happen offline, so how do you bridge the online to offline gap?

Hear marketing leaders from Marketo, LiveRamp and Invoca share how you can get complete attribution and optimization for offline interactions driven by Facebook. You’ll learn how to:

• Optimize your ads to deliver the highest revenue and ROI
• Get complete attribution for offline conversions and understand the true value of your ad spend
• Leverage offline conversion data to deliver a better customer experience