Get More Value Out of Your First-Party Data: Using AI to Connect the Online to Offline Buying Experience Snippet Title Here

First-party data is your most important advantage in today’s highly regulated marketing environment, and customer conversations have become your ultimate first-party data source.

But extracting value from first-party data hasn’t been easy - until now. Artificial intelligence (AI) is now delivering smarter customer insights, resulting in more effective search, social and display ad campaigns.

Our data analytics experts will show you how to use AI to analyze customer conversations, and scale those insights to boost conversion rates, optimize buying experiences and drive more revenue-generating calls. You’ll also learn how to:

• Drive 15-20% more conversions from phone calls
• Push customer insights into your marketing stack to optimize ad spend
• Use call conversation data to personalize website visitor content
• Create new audiences using offline conversion data to expand your reach